You know Black Friday, Cyber Monday, Boxing Day, and perhaps even E-Day. But do you recall, the most impactful giving day of them all? No, it doesn’t have a very shiny nose, and the other reindeer don’t laugh and call it names. Rather it goes by only one name; #GivingTuesday. A day which is having an incredibly tremendous effect on the well-being of our local communitysome big names are starting to take notice. But before we go any further in this day’s mysterious story, let us take a moment and get to know #GivingTuesday, shall we?
Just over a year ago, an online nonprofit management organization, Salsa, wanted to remind everyone of the holiday giving season by kick starting it with an ingeniously simplistic and modern idea; use a hashtag that would allow people to easily find and give to the organizations they cared about most in their communities and around the world, all while spreading the message of giving.
On November 27, 2012, on the heels of Black Friday and Cyber Monday, they launched the first ever #GivingTuesday on Twitter. In just 24 hours, more than 100,000 people gave millions of dollars to their favorite foundations, and over 2,500 nonprofits and businesses participated making their finical contributions. By simply using a Twitter hashtag, #GivingTuesday reignited the national conversation about giving – even garnering attention from the White House – and ultimately, what this whole “Holiday Spirit” is really all about.
Now let us return from olden times and back to today, the second annual #GivingTuesday, and who exactly has been taking notice of this now not so peculiar day. I’ll give you a hint of who this “who” may be. They’re fans of big red stars, and even have a fancy parade in New York City. That’s right! Recognizing the importance of giving and the incredible impact it has within our community, Macy’s has pledged to match your donation amount to Schoolhouse Supplies when given through the Willamette Week Give!Guide. Happy #GivingTuesday!